HIGHLIGHTS
- Strong hearing health care distributor, retailer and consumer interest in IQbuds BOOST™
- IQbuds BOOST™ production process now underway
- Clinical validation of IQbuds BOOST™ EarID™ received
- Nuheara now opens IQbuds BOOST™ pre-order process to queue deliveries
- Deliveries expected to commence from Nuheara’s global warehouses from 24th April 2018
26 February 2018 – Perth, Australia
Nuheara Limited (ASX: NUH) (“Company” or “Nuheara”), a global leader in Intelligent Hearing: smart personal hearing devices that enhance and amplify human experiences, is delighted to announce that IQbuds BOOST™ (BOOST) production has now commenced and pre-orders are now open.
With BOOST’s proprietary EarID™ recently receiving clinical validation, and due to strong global market interest from distributors, retailers and consumers, the Company has brought forward it’s BOOST pre-order opening to commence from 10am (WST), Monday 26th February 2018. BOOST pre-orders are then expected to commence shipping from the Company’s global warehouses from 24th April 2018.
Figure 1: Nuheara Global VP of Sales, Bruce Borenstein, demonstrates IQbuds BOOST to Prime Minister of Australia, Hon. Malcom Turnbull MP, Mrs. Lucy Turnbull, Minister for Trade, Hon. Steven Ciobo MP, and Australian Ambassador to US, Mr. Joe Hockey at the National Governors Association Conference in Washington DC on Saturday 24th February 2018.
Commenting on the opening of the BOOST pre-orders Nuheara CEO, Justin Miller said, “The market response to BOOST, since announcing the new product at CES in January, has been overwhelming. As an indication, we have yet to commence any consumer marketing campaigns for BOOST and, we have already received nearly 1,000 consumer pre-registrations to order. This consumer interest coupled with our distribution and retail partners desire to be the first to stock BOOST, has seen the need for us to open pre-orders earlier than we anticipated. We are delighted that we can now officially offer a clinically validated product to a global hearing health care market.”
The potential market for BOOST is enormous. According to the World Health Organisation 15% of the world’s adult population has some degree of hearing loss, with approximately 70% suffering mild to moderate loss. Critically, only 10% of those that have been diagnosed with a mild to moderate loss have then actually gone on to purchase any form of hearing assistance.
“One of the most significant barriers to many people needing hearing assistance is the price of hearing devices,” said Dean Laird, Director of My Hearing, a Nuheara registered hearing health care reseller. “It’s fantastic to see a clinically validated product, IQbuds BOOST, come onto the market that will unlock accessible hearing solutions at a much lower price point to hearing aids. As a conservative estimate, 50% of the patients I see would benefit from the solutions Nuheara’s IQbuds Boost provide but at a much more accessible cost.”
“We are ready to fill a massive market gap by providing a hearing solution that is much more assessable, affordable and one which is more visually appealing and functional: an intelligent wireless earbud that not only provides hearing assistance but also allows you to listen to music and take phone calls,” said Mr Miller.
Nuheara’s IQbuds Boost™ will retail for the equivalent of AUD$649 and are now available for pre-order online at www.nuheara.com across seven currency sites including the Australian Dollar, US Dollar, Canadian Dollar, Hong Kong Dollar, UK Pound, European Euro and New Zealand Dollar. For a limited time, the Company is currently offering a 10% discount to early bird purchasers.
About Nuheara
Nuheara is a global leader in Intelligent Hearing: smart personal hearing devices that enhance and amplify human experiences. Nuheara has developed proprietary and multi-functional intelligent hearing technology that augments a person’s hearing and facilitates cable free connection to smart devices. Nuheara is based in Perth, Australia and has offices in San Francisco and New York, USA. Nuheara was the first consumer wearables technology company to be listed on the Australian Stock Exchange (ASX).
In 2016, the Company released its revolutionary wireless earbuds, IQbuds™, which allow consumers to augment their hearing according to their personal hearing preferences and connect hands free with their voice-enabled smart devices. IQbuds™ are now sold in major consumer electronics retailers and professional hearing clinics around the world. The Company’s mission is to improve people’s lives by allowing them to seamlessly listen, communicate, and connect to their physical and digital worlds.
Learn more about Nuheara: www.nuheara.com
